No one is going to buy a product or service they haven’t heard of, nor will they buy it from you if they don’t know what your company offers. This is why a great promotion strategy is vital if you want to grow your business. Some companies use more than one method, while others may use different methods for different marketing purposes. Many contests don’t even require a purchase. The idea is to top Ten Small Business Ideas your brand and put your logo and name in front of the public rather than make money through a hard-sell campaign.
Sponsoring contests can bring attention to your product without company overtness. This is direct marketing at its best. Social networks connect with a world of potential customers that can view your company from a different perspective. Rather than seeing your company as “trying to sell” something, the social network can see a company that is in touch with people on a more personal level. These customers have already decided to purchase your product. What can be helpful is getting personal information from these customers. Offer a free product or service in exchange for the information. These are customers who are already familiar with your company and represent the target audience you want to market your new products to. Many of these companies sponsor in-store promotions, giving away product samples to entice the buying public into trying new products.
The idea behind this promotional strategy is convenience and impulse. The end cap, which sits at the end of aisles in grocery stores, features products a store wants to promote or move quickly. This product is positioned so it is easily accessible to the customer. Point-of-sale is a way to promote new products or products a store needs to move. Free products, big discounts and cash rewards are some of the incentives you can use.
This is a promotional strategy that leverages your customer base as a sales force. One way to do this is to give a percentage of product profit to the cause your company has committed to helping. Put your business card on a magnet, ink pen or key chain. These are gifts you can give your customers that they may use, which keeps your business in plain sight rather than in the trash or in a drawer with other business cards the customer may not look at. Emphasis on the appreciation part of the event, with no purchase of anything necessary, is an effective way to draw not only current customers but also potential customers through the door. Pizza, hot dogs and soda are inexpensive food items that can be used to make the event more attractive.
Skilled salespeople make survey calls to customers to gather information that can later be used for marketing by asking questions relating to the way the customers feel about the products and services purchased. About the Author Carl Hose is the author of the anthology “Dead Horizon” and the the zombie novella “Dead Rising. His work has appeared in “Cold Storage,” “Butcher Knives and Body Counts,” “Writer’s Journal,” and “Lighthouse Digest. Top Ten Promotional Strategies” last modified June 29, 2018. Copy Citation Note: Depending on which text editor you’re pasting into, you might have to add the italics to the site name.
Business owners know that motivated employees are key contributors to team success. Contests that spark energy and the competitive spirit within the office often motivate employees to do more. While cash is always a good motivator, it isn’t always practical or even allowed. Get creative and understand your team to see what types of contests they will respond to best. Working all week long means nine to five employees have to get errands and personal appointments done during lunch or after work. Being able to get things done without rushing back to the office is a dream for many. Raffle PrizesA raffle with exciting prizes is a fun way to engage and keep employees engaged because there are many opportunities to win.
Set the rules in sales or service areas. When employees meet goals, give them a raffle ticket. Employees continue to collect raffle tickets for a month-end raffle, to hopefully win one of many prizes of varying value. If the team meets its goals, give the team a mini-party with lunch. Let the team socialize together and celebrate the victory. This not only celebrates success but also builds team unity.
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Celebrate meeting goals with bowling, food and fun. Bowling is a fun activity where people have fun regardless of ability. Build team morale and build great after-work memories that the team can draw upon during work hours. This is highly motivating if parking spaces are limited, if people need to find street parking or if there is a cost to parking. Putting up a sign that states,”Top Employee Spot” also gives the employee additional recognition for his efforts. This contest works best when employees are not limited to multiple wins, and they get their name on a plaque that’s prominently displayed. If employees vote on which co-worker is the employee of the month, employers won’t get criticized for favoritism or merely giving every one a chance to win.
As a revolving competition, other team members can get the trophy by winning. A competition like this often becomes quite competitive to motivate team members to do what it takes to get the trophy. For example, the bingo card might have “made 20 outbound calls” as one box and “asked for the sale three times” in another. The first to call “Bingo,” wins a designated prize. Purchase five gift cards of different denominations, placing each in an envelope, hiding the identity of the gift card company and the card’s value.
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Give the team five ways to win a card. When an employee wins a card, he can select an envelop and put his name on the envelope. At the end of the month, have a team meeting and unveil the cards. Put up a whiteboard with everyone’s name and goal as the finish line. When an employee meets a specific metric toward the ultimate goal, he can move his marker to the finish line. This keeps top employees motivated to win and help keep poor performers who are working to keep up not look so bad. About the Author With more than 15 years of small business ownership including owning a State Farm agency in Southern California, Kimberlee understands the needs of business owners first hand.
When not writing, Kimberlee enjoys chasing waterfalls with her son in Hawaii. Top 10 Ideas for Employee Motivation Contests. Top 10 Ideas for Employee Motivation Contests” last modified June 29, 2018. Copy Citation Note: Depending on which text editor you’re pasting into, you might have to add the italics to the site name. Your browser will redirect to your requested content shortly.
Enter the characters you see below Sorry, we just need to make sure you’re not a robot. Enter the characters you see below Sorry, we just need to make sure you’re not a robot. Your browser will redirect to your requested content shortly. Even if there are limited opportunities for business in a small community, there are still various ways for an entrepreneur to survive in the community.
There should be no doubt that there will be small business ideas for small towns that are likely to be profitable. The main incentive for venturing in business in such locations is the smaller capital needed and the lower overhead. It is easier to organize a business in a small town where people know each other. Every person is good at something and harnessing each person’s skills and capabilities will lead to a circle of prosperity. Explore the top profitability ideas for small towns in the list below. People who live in smaller communities have a distinct advantage.
They are more used to a traditional way of life and children, especially the women are taught domestic chores at an early age. For sure, there will be one or two seamstresses in the community. Use this to advantage and search online for ideas on how to create visors, caps, bags, shirts and other articles of clothing to promote local pride. Make the items available in local stores. In the same manner, you could harness your artistic talent to turn local items into jewelry. Check local history books, talk with older citizens in your community to find out more about local customs and traditions and draw inspiration from them. Rocks, shells, pottery, driftwood and other items found in your neighborhood could be turned into beautifully creative key chains, bookmarks, pendants, earrings, necklaces and bracelets.
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If you are good with a camera and have the eye for beauty, scour your town for the perfect scenic spots and take pictures. Turn these into postcards, posters and photo frames that you could sell locally and online. In the same token, you might even be a guide for hire when visitors come to your town. Give value to local produce by going organic. More and more people are aware of the harm done not only to the environment but also to consumers of food that are not pesticide-free.
You could organize weekend organic markets to encourage other farmers to use organic farming methods. Your business could be a hit when you announce the event and invite consumers from neighboring towns to come. Your town might have a spot for bird watching. This is one of the top outdoor sports in the country and hundreds of bird watching enthusiasts usually flock to different parts of the country each season.