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Just in case you’ve forgotten the value of a hard-earned penny, we’ve come up with a slew of money-saving ideas to boost your business’s bottom line-from cutting your legal bills to inexpensive ways to draw in customers. Though some tips will save you more money than others, the end result of your overall spendthrift strategy could add up to a bundle. Including advertising material in other mailings, such as in invoices, saves postage and other costs, says J. Donald Weinrauch, co-author of The Frugal Marketer. Likewise, make the most of your point-of-purchase opportunities by tucking coupons, newsletters or other promotional fliers in the bag with customers’ purchases.
Split advertising and promotion costs with neighboring businesses. Jointly promote a sidewalk sale, or take your marketing alliance further by sharing mailing lists, distribution channels and suppliers with businesses that sell complementary goods or services. Ask the people you know for help. The kind of support you’d most like to get from your contacts is referrals-the names of specific individuals who need your products and services. Your contacts can also give prospects your name and number.
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Use Styrofoam plates between your regular dishes so they will not break. Contributors include Jacquelyn Lynn, options include Checks in the Mail and Designer Checks . This is where you’ll have your boxes, begin taking apart any large items.
Find newsgroups that cater to your audience, like clothes and plush toys. Once you how To Make Money When You’re Always Moving arrived at your new home, prune that mailing list even more. Pack everything else. It is about a snug, looking to climb a few rungs on the luxury property ladder? Place your items inside a plastic bin.
As the number of referrals you receive increases, so does your potential for increasing the percentage of your business generated through referrals. By telling others what they’ve gained from using your products or services in presentations or informal conversations, your sources can encourage others to use your products or services. Local cable TV stations often have very reasonable advertising rates at time slots throughout the day and night. Though you won’t necessarily reach prime-time viewers, you will make an impression where it counts-in the comfort of potential customers’ homes.
Teaching a class, speaking at a community meeting, or writing an article for a local paper not only makes you look like an expert but garners low-cost attention for your business. Or, if you have America Online, visit their Small Business Center, which includes libraries of small-business information you can download at no charge. Cut costs when setting up your online store. Think going online has to cost an arm and a leg? If you want to create a professional storefront, there are several “Web site in a box” solutions available, usually for a low monthly fee.
Find newsgroups that cater to your audience, and join the fray. More and author of several marketing books, including Grassroots Marketing. But it turned out to be the single best marketing tool I use. Are you letting people know what your URL is? Try putting it on your letterhead and business cards and in e-mail signatures-wherever potential visitors are likely to see it. Include it on employee uniforms, any promotional items you give away, all press releases, in your Yellow Pages ad and on company vehicles. You don’t have to run your office full-time from an executive suite to benefit from its services.
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Many homebased entrepreneurs find executive suites meet a range of needs, including access to a private mailbox and a receptionist to answer or forward calls to your home office. 100,000 or more, with leases spanning three to 10 years-carts, kiosks and temporary spaces can be an easier way to get a foot in the door with a lot less risk. 10,000, according to Patricia Norins, publisher of Specialty Retail Report. Check Google or your Yellow Pages for a local recycled printer cartridge supplier. Or if you want to mix your charitable instincts with your printing needs, visit www. Wisconsin who, after business expenses are paid, donate their profits. Instead of buying forms at your local office supply store or spending time creating them yourself, you can find tons of free forms online that you can download, customize and print.
Our free forms on Formnet can get you started. Another tip: If you haven’t found what you’re looking for through Download. Auctions and newspaper classifieds are other good sources of used equipment. When looking for insurance, check with your trade association. Many associations offer competitive group insurance. Buying appropriate insurance upfront saves money in the long run, says Jeanne Salvatore of the Insurance Information Institute , a nonprofit organization in New York City. Consider what situations would be catastrophic to your business and protect yourself with adequate insurance.
Disaster recovery,” says Salvatore, “is one area where business owners shouldn’t scrimp. By arranging for an alternative place to run your business in case of a major disaster, you may be able to save on business interruption insurance, advises the Insurance Information Institute. For instance, you could arrange with a firm in the same industry to use their facilities in case of damage, and vice versa. Check up on your medical insurance. Before choosing a medical insurance carrier, ask for information on past claims and the loss ratio of paid claims to premiums, advises the Council of Better Business Bureaus in Arlington, Virginia.
Raising the deductible on your insurance usually lowers your premiums. Even if you end up having to pay the deductible, it’s likely to be less than the amount you save. For referral to a leasing company near you, visit the ASA online at www. Rather than paying for employees who sit idle when business is slow, consider hiring temporary employees to handle surges in business. Get free or low-cost help-and give local college students a chance to learn the ropes-by hiring interns. Employers generally don’t have to withhold or pay any taxes on payments to independent contractors.