Shay Carl Butler came to fame and fortune via a unitard. In August 2007, after a video of the father of two dancing in his wife Colette’s workout outfit went viral, he realized there might be a business in domestic antics. The former granite-countertop installer, who says he didn’t even own a computer until 2004, began recording his life and posting the videos and didn’t stop for almost a decade, through weight loss, the birth of three more kids and the ever growing wealth of his family. Collectively, its videos have been watched more than 2. 500 how Many Views Needed On Youtube To Make Money in 2014 but absorbed into the company on May 4.
Family Fun Pack—a family of seven Californians, including parents Kristine and Matt—to We Are the Freemans! 400 subscribers after five months of daily uploads. But it’s becoming clear that a childhood in which a part of every day must be given over to public consumption and commentary is not ideal for every kid, or even every adult. Aria Nina released an explicit series of direct Twitter messages the father of five had sent her over the course of a few months. Then Butler announced that he was struggling with alcoholism and needed to rehabilitate. The pressure of being the perfect family wasn’t what prompted Mike and Heather Martin to shut down DaddyOFive, which had attracted hundreds of thousands of subscribers and was their chief source of income.
In one video, Cody is blamed for mysterious ink stains on the carpet in his bedroom. He crumples in a confused heap as the elder Martins shout obscenities at him, before they let him in on the joke: it’s invisible ink, and they put it there! In another video, the kids are encouraged to flip water bottles with the added twist that if their bottle doesn’t land on its base, someone will hit them. That’s how Emma gets slapped hard across the face by her stepbrother. The Martins are now under a gag order, and through a spokesperson, they declined to comment for this story. But Heather told the Baltimore Sun that things simply got out of hand.
When I stepped back and reflected and looked at how this would appear to other people, I was able to take myself out of character and—me just being Mom—I put myself in other people’s shoes to see how bad that some of this looked. Child psychologists say that most kids are very resilient and can adapt to the circumstances in which they are brought up, including fame, but they warn that there are danger areas in family vlogging. Harold Koplewicz, a psychiatrist and head of the Child Mind Institute, who adds that the DaddyOFive pranks were clearly abusive. I feel like they’re families I know down the block. Some vloggers are well aware of the dangers. And so for us, every single step, we think, How is this going to affect in 15 years? The family has tried to conceal their two kids’ real names, calling them Miss Monkey and Mr.
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