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Another way to prevent getting this page in the future is to use Privacy Pass. Check out the browser extension in the Firefox Add-ons Store. Enter the characters you see below Sorry, we just need to make sure you’re not a robot. Opinions expressed by Forbes Contributors are their own. I write about technology developments for small business owners. If you’ve got a face like mine, the last thing you’d want to be doing is appearing on video.
Guys that look like I do should be hiding behind emails and letters. But new technology is forcing business owners like me to rethink this. Because video is becoming a significant part of our online experience. And a growing number of small businesses are using video to better service their customers and bring in new work. Like David Kale of Kale Design. David is always looking for new ways for his clients, and his own firm, to stand out from the crowd and attract attention. The company makes video conferencing, broadcasting and social networking products. David has been using its flagship video email service since last December.
When David wants to send a video message to someone, he records it either on his built-in computer Web cam or on a Flip camera. Any video device is fine – the better the device, the better the video. He then opens up the Talk Fusion portal, browses to the saved video file, and uploads it. From that same portal David can then create his video email. He can brand his own company’s graphics into the video. He can choose from a number of pre-made templates provided by the service. And he can include any text message that he wants. Once completed David has the option of sending the email to an individual or thousands of individuals in one go, depending on the service he buys.
The videos are stored on Talk Fusion’s site and can be re-used. And the cost is extremely low. For that price a user gets one account, storage for 1,000 emails and the ability to make videos lasting up to five minutes. 375 you get all the same stuff, plus an additional four accounts, more template choices and customization features, more branding capabilities and the ability to make up to a 10 minute video. You get the email and you click on the embedded video.
Be it one person or a group of people. David uses Talk Fusion to review projects with clients. With video he can show logos and web pages his firm designed. He can send quick ideas to clients that come across with more meaning as compared to a written email. He sends short messages to those clients who prefer video.
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Hack is a technology and business blog by me, sign up for one now if you don’t have one already. You will be surrounded by writing professionals throughout the course of order placement, leave the cannoli and avoid programming in the first place. And if you have any questions regarding the process of your work; from that same portal David can then create his video email.
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I can produce these videos by myself and on the fly. I don’t have to hire an outside firm or go through an expensive production process. With Talk Fusion, you get full reporting metrics one would expect from an email service. You see how many recipients received your email, how many and who actually viewed your video, what links were clicked and how many emails were bounced back. When you send individual emails you can see immediately if the recipient opened it and watched the message.
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Amazing enough to really get me thinking. I can see where using this kind of service could benefit a company like mine. We sell and service business software applications. We could record short training tips and include them as part of our emails. Or when a client calls for support help we could send the answers by video.
But then again I would assume he would. Because David doesn’t just use Talk Fusion in his business. He also sells the service too. Which means he not only gets a commission on the sale to a customer but he also receives a multi-level marketing-type cut of any sales his customers make to their customers. And he’s only encouraged me about a thousand times to be an Associate too.
And Talk Fusion isn’t for everyone of course, especially if you look like I do. And if it’s not used the right way. Some companies don’t need to use video as a form of communication with their customers or prospects. And I’m probably going to start using it in my business. I like having another form of communicating with my audience.
Because some people really do prefer to get their information via video, just like some people prefer getting their news online rather than in print. I like the way Talk Fusion gives me another way to deliver service, support and training. If you’ve got something visual, you’d probably find this type of communication to be useful. The trick is finding the right person in your office to be on the video. Gene Marks is a small business owner, author and columnist. He can be reached at www. Blue Bell, PA based Kale Design creates “high end, high impact” graphics that their clients use in print, online and video.
And his latest love affair is with a service called Talk Fusion. To this design and advertising expert, video email has a big “wow” factor. Here’s the unique thing: the video is built into the email. There’s no link where the user has to be redirected somewhere else. It’s another way to deliver your message to your audience,” David says.