Your browser will redirect to your requested content shortly. Your browser will redirect to your requested content shortly. Opinions expressed by Forbes Contributors are their own. Does your business use best Marketing Ideas For Small Business media? Incredibly, that’s basically the same number as have websites.
And it makes sense a lot of small businesses use it. And it’s not too tough to learn, especially if you’ve been practicing with it for personal use. But are small businesses getting good results from all this social media work? The answer to that depends on which study you cite. But generally, social media does not get top marks for effectiveness. Part of this is because it’s still so new. Many businesses are still trying to figure out how to make social media work for them. Social media also takes up a lot of time. It’s hard to find enough interesting content to fill up a feed.
That content is what makes social media work. Without the interesting content, engagement drops off. It’s a bit of a negative loop. Even if you’ve been good about publishing content regularly, most marketers find that simply announcing new blog posts on their feeds is not enough. If we want to keep their attention we need to try new stuff and be willing to show who we are. It doesn’t have to take up much time, either. So here’s 21 ideas for social media content to help you shake things up.
Let’s just get it out of the way up front. But you do need to keep sharing your own content. There’s a reason: It gets great engagement and lots of shares. Try to sprinkle at least one poll a week into your feeds. But if you’ve got enough time to promote them, these type of posts can do very well. A word of caution, though: Sweeps and giveaways work best if you’ve got a fairly large audience.
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These are a great way to liven up a feed. Don’t forget to celebrate the winning caption, either. One of the nicest things about caption contests is that they can fill up 3-6 post slots. They don’t have to be long, either. Two to three minutes is the max.
One of the best features of social media is interaction with customers. Even if it doesn’t always go well. But sometimes, things do go well, and a customer says something nice. Just don’t do it too much. Tutorials often end up selling more stuff than straight promotions. A how-to tutorial that’s not related to a product. Entire companies have been built on this principle.
If you do any charity work, definitely mention it on social. If you go to an event, take a photo and post it. Get their blessing first, but then re-share this content. It’s some of the best advertising you’ll get. Taking a vote on something your company does. Photos of people in your company. This is a great way to show company culture.
Introduce your staff to the world. And showing employees with their children can go a long way toward humanizing a business. Most everybody likes the fur kids, too. Because they’re used so much, I like to batch the production of inspirational quote posts. So we’ll find 10-15 quotes at a time and get them all ready to be posted. Then we’ll either schedule them for later or hold them to be published when we need to fill a slot. These can get a lot of interaction.
Just be sure you’ve got permission to use them. For those days when you actually do get out of the office. I saved the best for last. I’d recommend republishing one older, high-performing post at least every few days. Once you start to brainstorm, it seems like there’s no end to content ideas for your social media accounts. That doesn’t mean you have to use every one. It’s good to test different types of content, but don’t force things.
If one type of post just doesn’t seem to work for your account, don’t use it. Then check your analytics, consider ways to make those posts work even better, and test again. Social media marketing needs to be in continual evolution, always refining itself. Given how quickly it evolves, that’s essential. I bet I missed at least one type of content that could be shared on social media. If there’s one you know of, tell us about it. Director of Marketing for Wasp Barcode Technologies, a software company that provides solutions to small businesses that increase profit and efficiency.
I have been utilizing SEO and online marketing since 2006 to drive growth and reach new customers. I’m the Director of Marketing for Wasp Barcode Technologies, a software company that provides solutions to small businesses that increase profit and efficiency. Welcome to my list of the best small businesses opportunities for 2019, chosen from across a variety of industries. Not require a PhD or decades of experience. Most of these opportunities can be operated as home-based businesses. If your goal in life is to become very wealthy, chances are you won’t get there as a small business owner.